Moab, Utah is a mecca for off-road enthusiasts, with dozens of challenging red rock trails through some of the most breathtaking country in the world. Red Rock 4-Wheelers of Moab organized the 52nd annual Easter Jeep Safari, attended by thousands of wheelers from across North America. Of course AEV was there with several vehicles and employees. EJS is a great time to meet with customers and hear their ideas for new products and for improving current products, and for testing products in development. But we’ll admit—mostly we just love driving great vehicles on fantastic terrain as much as anyone else. We learned a lot, and had a great time doing it, as we do every year.
AEV EASTER JEEP SAFARI CUSTOMER RIDE
Every year at Easter Jeep Safari AEV hosts its Customer Ride, a pre-registered event that allows us to show appreciation to the customers we serve. In all 20 vehicles traversed the Strike Ravine Trail as AEV’s Chris Wood, a certified master instructor with the International 4WD Trainers Association, occasionally took time to stop our party and demonstrate proper technique for surmounting some of the more challenging obstacles. The 11 mile trail took much of the day to complete with a stop for a scenic lunch included. AEV customers interested in signing up for the 2019 Customer Ride should contact their AEV sales representative.
CAMPING TRIP! FIELD-TESTING A NEW SUSPENSION SYSTEM AT LOCKHART BASIN
While our team was based in Moab for the week, Chris Wood and a few others broke out to nearby Lockhart Basin for a couple of days to field test AEV’s upcoming High Capacity DualSport Suspension system. The lightly used trail includes everything from unmaintained roads to technical rock crawling as well as offering some epic camp sites. The trip was also a scouting mission for Backcountry Discovery Routes (BDR), which seeks to establish and preserve off-highway routes for 4 x 4 vehicles and adventure motorcycles. From the looks of these fantastic images, it appears the guys discovered some amazing country in Lockhart Basin.
CATCHING UP WITH BF GOODRICH!
AEV is grateful to have a close working partnership with BF Goodrich Tires. In fact BF Goodrich tires are standard on all AEV upfit packages for Jeep Wrangler and Ram trucks. In 2017 BFG sent us a set of their unreleased Mud-Terrain KM3 tires for testing and feedback. Since then AEV has put 12,000 miles on the KM3s and we’ve been impressed with how well they have performed in severe weather conditions, on the highway, and in a variety of challenging off-road terrains. All week in Moab, wheelers definitely took notice of the new tires on AEV vehicles, and we anxiously await the release of the new KM3s to market.
LET’S HIT THE TRAILS!
Rather than standing under a tent and passing out brochures, each day at Moab AEV’s vehicles were on the trails. AEV likes to get out where rubber meets the rock and feel the sport of off-road wheeling. We like to meet our customers and potential customers where they are most at home—where we can stay in touch with their passion for the sport, hear their concerns, and also display the true capability of AEV vehicles on some of the most demanding off-road courses in North America. The Easter Jeep Safari is one of the most important events on our calendar, and one we look forward to each year!